I was asked today if I would be interested in working with a particular company in need of copy to market a dietary health supplement.

At first glance I thought I would be able to help. But on closer inspection, finding that their current advertising material depicts their target market as a shirtless, barrel-bellied and tattooed male party-goer who loves to drink, I realized this is not for me (though I did appreciate the inquiry).… read the full article