STEPHEN J. CARTER | Direct Response Copywriter

Whenever you create an autoresponder sequence to promote one of your own products you inevitably also find yourself promoting the products of others.

In this instance we are going to write a short sequence to promote NeuroActiv6, a dietary supplement for improved brain health.

The decision to focus on NeuroActiv6 (at least temporarily) was an easy one. That’s because our primary audience is made up of prospects for the Ageless Brain protocol.… read the full article

According to a number of sources who report slightly different numbers (Google “abandoned cart rate” if you need to be convinced) as many as 70+ percent of your prospective customers are abandoning their shopping cart. Your shopping cart. The one that feeds your family.

Luckily there is something you can do about this. You can woo back your prospect with a suitable abandoned cart email sequence.… read the full article

I have dabbled with ClickBank for about a decade.

Sometimes as a vendor, sometimes as an affiliate, sometimes as the guy who creates pages which facilitate the flow of traffic through a ClickBank funnel.

It is that last category of ClickBank know-how to which I am going to add today.

I mm going to tell you how I recently incorporated advertorials into the arsenal of tools a ClickBank vendor can offer an affiliate so as to encourage them to promote.… read the full article

I have been writing on and off for thirty years.

About a third of that time it has been with the intent to get people to take action on the strength of the arguments I put in front of them.

In other words I have been practicing the dark arts of direct response copywriting.

I am using the word “dark” to describe this line of work because it suggests some level of depth and mystery.… read the full article

I was asked today if I would be interested in working with a particular company in need of copy to market a dietary health supplement.

At first glance I thought I would be able to help. But on closer inspection, finding that their current advertising material depicts their target market as a shirtless, barrel-bellied and tattooed male party-goer who loves to drink, I realized this is not for me (though I did appreciate the inquiry).… read the full article