STEPHEN J. CARTER | Direct Response Copywriter

How do you convince complete strangers that you’re the kind of person who can trusted to sell them something?

Something that won’t make them regret their decision to take a chance on you?

Simple. You get them to know, like, and trust you. Then you pitch them.

This is standard direct response doctrine. And one of the best ways to go about it is to get these complete strangers onto your newsletter and send them a sequence of messages containing the kind of material that will help them to gradually come to “know, like, and trust” you.… read the full article

Recently I set out to write a short series of emails to promote the fish oil supplement from Real Dose Nutrition.

As always, that means I do research to find what is unique about the product and what is essential about it from the point of view of the prospect.

Likewise, I am always on the lookout for the story I am unfamiliar with because it is likely to be a story the prospect is also unfamiliar with.… read the full article