Webinars can be real time savers when it comes to the often protracted task of converting leads into customers. Instead of dripping out content in an email series over a period of months to introduce yourself to prospects you can run an accelerated follow up series to registrants for your webinar.

The trick is to be able to do this with cold traffic, which is made up of people who have no idea who you are before they see your webinar announcement somewhere on the internet.… read the full article