How do you convince complete strangers that you’re the kind of person who can trusted to sell them something?

Something that won’t make them regret their decision to take a chance on you?

Simple. You get them to know, like, and trust you. Then you pitch them.

This is standard direct response doctrine. And one of the best ways to go about it is to get these complete strangers onto your newsletter and send them a sequence of messages containing the kind of material that will help them to gradually come to “know, like, and trust” you.… read the full article