STEPHEN J. CARTER | Direct Response Copywriter

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Month: May 2024

Precision Info-Products (Part 2): The Coach Collective Model

Recently I introduced you to a NEW approach to designing your information products – the precision productization model.

As a reminder, the precision product is assembled post purchase, in the seconds which transpire between the buyer submitting payment and the presentation of the thank you page containing information on how to access the newly-created product.

Precision products are tailored to the specific needs of the buyer.… read the full article

Precision Info-Products (Part 1): Basic Theory And Implementation

In this post I outline a NEW approach to the marketing and design of your info-products which I think has the potential to double or triple the conversion rate on your front end offer.

I suspect that if you are talented enough you can probably do even better than 2-3 times improvement.

At any rate, this is a tactic for the most ambitious marketers to think about.… read the full article