STEPHEN J. CARTER | Direct Response Copywriter

Lead generation typically involves giving a prospect a free resource in exchange for their email address and the chance to ply them with arguments as to why they should become a customer of yours.

For the Ageless Brain promotion I ended up creating three of the resources we use as lead magnets.

Of those three, only the last one I am about to discuss directly focused on an aspect of brain health that would be immediately recognizable as such.… read the full article

As part of the discovery process for promotional angles for the Ageless Brain program I do end up checking out my fair share of brain science studies. Especially those publications dealing with the results of small-scale human clinical trials.

In particular, I pay attention to studies which look at the mitigating effects of certain natural foods or extracts on age-related cognitive impairment.… read the full article

How do you convince complete strangers that you’re the kind of person who can trusted to sell them something?

Something that won’t make them regret their decision to take a chance on you?

Simple. You get them to know, like, and trust you. Then you pitch them.

This is standard direct response doctrine. And one of the best ways to go about it is to get these complete strangers onto your newsletter and send them a sequence of messages containing the kind of material that will help them to gradually come to “know, like, and trust” you.… read the full article

Recently I set out to write a short series of emails to promote the fish oil supplement from Real Dose Nutrition.

As always, that means I do research to find what is unique about the product and what is essential about it from the point of view of the prospect.

Likewise, I am always on the lookout for the story I am unfamiliar with because it is likely to be a story the prospect is also unfamiliar with.… read the full article

The very best way to promote someone else’s product?

In general, it does not involve “swiping” one of their pre-written emails, cutting and pasting in your affiliate referral link, and then blanket mailing to everyone on your newsletter.

However… Affiliates by and large are lazy. Or if they are not lazy, they are at least not looking to build a campaign from scratch in order to test your offer.… read the full article

Whenever you create an autoresponder sequence to promote one of your own products you inevitably also find yourself promoting the products of others.

In this instance we are going to write a short sequence to promote NeuroActiv6, a dietary supplement for improved brain health.

The decision to focus on NeuroActiv6 (at least temporarily) was an easy one. That’s because our primary audience is made up of prospects for the Ageless Brain protocol.… read the full article

According to a number of sources who report slightly different numbers (Google “abandoned cart rate” if you need to be convinced) as many as 70+ percent of your prospective customers are abandoning their shopping cart. Your shopping cart. The one that feeds your family.

Luckily there is something you can do about this. You can woo back your prospect with a suitable abandoned cart email sequence.… read the full article

I have dabbled with ClickBank for about a decade.

Sometimes as a vendor, sometimes as an affiliate, sometimes as the guy who creates pages which facilitate the flow of traffic through a ClickBank funnel.

It is that last category of ClickBank know-how to which I am going to add today.

I mm going to tell you how I recently incorporated advertorials into the arsenal of tools a ClickBank vendor can offer an affiliate so as to encourage them to promote.… read the full article

I have been writing on and off for thirty years.

About a third of that time it has been with the intent to get people to take action on the strength of the arguments I put in front of them.

In other words I have been practicing the dark arts of direct response copywriting.

I am using the word “dark” to describe this line of work because it suggests some level of depth and mystery.… read the full article

I was asked today if I would be interested in working with a particular company in need of copy to market a dietary health supplement.

At first glance I thought I would be able to help. But on closer inspection, finding that their current advertising material depicts their target market as a shirtless, barrel-bellied and tattooed male party-goer who loves to drink, I realized this is not for me (though I did appreciate the inquiry).… read the full article